FOR IMMEDIATE RELEASE
PROJECT MANAGER NEEDED FOR NEW SA-VIC WINE TRAIL
Work is underway on a major cross-border interactive wine trail designed to expand and enhance the unique wine tourism experiences across the Limestone Coast and South West Victoria. A steering committee has been appointed to map the future direction of the Mixed Dozen Interactive Trails Project, and the search is now on for an independent project manager with demonstrated high-level management skills to bring the concept to life over the next 18 months.
The Trail will target international wine visitors in a bid to bolster the global reputation of Australia’s food and wine, with a particular focus on China and the United States of America. The project manager will work with local industry bodies and associated tourism-based organisations to develop tailored experiences designed to increase length of stay and maximise tourism expenditure. They will also oversee the design of a digital consumer-facing portal designed to inform, entice and disperse travellers across the target areas.
Project chair, Peter Bissell, said producers from all Limestone Coast wine zones plus Victoria’s Henty and Grampians regions will be promoted as a combined attraction due to the variety of compelling wine experiences found over a short distance.
“This cross-border partnership will generate a seamless overlap with the well-established Melbourne to Adelaide Touring Route and represents a whole new level of collaboration across the region and with our Victorian neighbours,” he said.
The Trail project has attracted $175,000 of federal funding, with local tourism officials confirming that it’s the largest allocation to the region for a single tourism initiative in more than a decade. The money is being matched dollar-for-dollar with a $125,000 grant from the Department of Primary Industries and Regions SA and $50,000 from stakeholders on both sides of the SA-Vic border.
APPLICATIONS CLOSE Friday 24th August 2018. For more background, please visit http://limestonecoastwine.com.au/mixed-dozen-wine-trails.com.au
An information pack including instructions on how to apply is available by emailing [email protected]
For further comment please contact Peter Bissell, chairman, Limestone Coast Grape and Wine Council 0427 852 315